HOW WE HELP YOU
You’re great at your business. Your products or services are awesome. Your fulfillment strategy is not. You’re not selling enough on the internet. Your website doesn’t get enough visitors, and those who do visit aren’t buying.
Sound familiar?
We thought so. We’ve been there ourselves and know how to solve your problems. It’s not going to be easy. It’s not going to be immediate.
BUT it’s going to work.
We work with awesome companies selling products or services online or in brick and mortar who just can’t seem to get their digital presence to bring the value to their business that it deserves.
REAL DATA, REAL RESULTS
Analytics Don’t Lie
We’ve lived in analytics and business intelligence since we started in e-commerce. Understanding where we’re at today is imperative to determine how to move forward into the future.
Hockey Stick Growth
Is dangerous for small businesses. Growing at this rate, while exciting, can make it hard to keep the wheels on your business. While your revenue grows at this rate, the holes in your bucket leak money even faster. We’ll help you plug the holes.
Seasonality Sucks
As you can see, this business was highly seasonal, with almost half the revenue occurring during a three month time period. Most businesses have some level of seasonality. We’ll help you navigate it.
HOW WE WORK TOGETHER
1. LEARN
First we’ll meet to learn all of your pain points, areas of focus, and the goals you think I can help you accomplish.
Next, We’ll fully engross ourselves in your business and industry and learn how everything works, keeping your goals in sight. Only after we have a comprehensive view of the organization can we create a strategy to accomplish your goals.
2. DESIGN
The Evaluation & Path Forward begins with your goal and works backwards through all of the impacted areas of your business to create a holistic strategy to meet your objectives, with data being the underlying foundation of every decision to ensure our efforts are traceable and quantifiable.
3. IMPLEMENT
Once you’ve approved our Evaluation & Path Forward, we’ll build a Project Plan & Delivery.
Upon approval of our Project Plan & Delivery, we’ll begin and complete the project with a timeline that fits your needs.
4. MEASURE & REFINE
When implementation is complete, it’s time to analyze the data through Business Intelligence, and set up the systems to ensure continued success in the future. We’ll measure the results of our efforts and refine to keep improving. This is just the beginning.
“IF WE CAN’T MEASURE IT, WE DON’T DO IT.”
Matt Reed | Founder
WHY ME?
I started working in technology in 1999 during the end of the dot-com boom with a focus on network administration and IT management. In 2008 my interest in web strategy and pay-per-click advertising was piqued when I took over management of the website and PPC campaigns at the software company where I worked.
Later in 2008 I started my first e-commerce company, finding creative ways to make it rank for the search terms I thought relevant. I had almost no budget, so paid advertising had to be laser focused on converting keywords. Landing pages had to be optimized to sell, otherwise I’d run out of money. Organic traffic was key, but as I learned, without a solid strategy, can be a painful slog with limited immediate return. Long-term, however, organic traffic would prove to be our major source of sales. We were so successful in generating traffic, it far exceeded our ability to produce products!
After running my own e-commerce company for over 10 years, employing over 50 people, and being taken places I never imagined, I’m now bringing my expertise to other companies who are looking for creative ways to increase sales through their digital presence. And I’m not just some web consulting firm — I understand business — I know how to grow the value of your digital presence while bringing cohesion to the rest of your operations.
Oh yeah, since some of you seem to care, I was on Shark Tank Season 6:
WE CAN HELP YOU WITH THESE AND OTHER THINGS
DIGITAL Strategy
Website search engine optimization (SEO)
Conversion optimization (getting visitors to do things you want)
Content creation strategy, release framework, focused on four types of content: Evergreen, lead generating, sharable, linkable
Keyword analysis and optimization, identifying low-hanging fruit
Competitor analysis
Social media strategy and image
E-mail marketing strategy
Affiliate marketing strategy
Paid search ads through Google, Facebook, Instagram (PPC) and remarketing
Logistics & Operations
In-house fulfillment
Third party fulfillment
Vendor selection & negotiation
Shipping and fulfillment automation
International fulfillment via full container loads
Warehousing
Product and material sourcing
In-house manufacturing
LEAN Manufacturing
Staffing decisions
Other
Brand cohesion between physical and web presence
New product development and launch preparation
Rapid growth and associated difficulties
Crowdfunding manufacturing and fulfillment
Industry and market research
Public speaking
LET’S GO
Matt Reed
FOUNDER
Matt has been founding, running, and growing ecommerce companies from the ground up since 2008.
When he’s not busy with that, he’s playing with his son, fly fishing, or taking photographs and collecting photobooks.
His other business, MAGNIFY Photo, does event and business photography in Portland, Oregon.