I've sat in your chair.

I started working in technology in 1999, at the tail end of the dot-com boom, doing network administration and IT management. In 2008, I took over the website and PPC campaigns at the software company where I worked — and got hooked. Later that year I started my own ecommerce company.

I had almost no budget, so every paid keyword had to convert and every landing page had to sell, or I'd run out of money. Organic search became our engine: long, unglamorous work that eventually generated more demand than we could manufacture against. Over the next decade the company grew to more than fifty employees, took me places I never expected — including the Shark Tank stage in Season 6 — and taught me every operational lesson the hard way: fulfillment, warehousing, sourcing, accounting systems, seasonality, and the particular chaos of hockey-stick growth.

That's the experience I bring to client work now. I'm not an agency, and I'm not a strategist who hands you a deck and wishes you luck. I'm an operator who happens to consult — which is why my engagements tend to start with marketing and end up improving how the whole business runs.

These days, a growing share of my work is helping companies put AI to work in their operations — real automations built on Claude that eliminate manual work in reporting, inventory, customer service, and finance. It's the highest-leverage tool I've seen in twenty-five years of doing this, and most companies are barely scratching it.