SEO & digital marketing that answers to revenue.
Strategy and hands-on execution for brands that need traffic, conversions, and a system for keeping both growing.
Most of my clients find me because of this page's subject. They have a good product, a decent site, and growth that's flattened. Sometimes the diagnosis is traffic. Sometimes it's conversion. Usually it's both, tangled together with a tech stack nobody fully understands anymore. My job is to untangle it, in an order that produces results you can see in your revenue, not in a slide deck.
What's included
Full technical and content SEO: site structure, keyword strategy, on-page optimization, and the unglamorous fixes that actually move rankings. I run every engagement on live Ahrefs data, and I'll show you exactly what I see.
Traffic you don't convert is rent you pay for nothing. I find where visitors stall on product pages, cart, checkout, or trust signals, and fix it.
What you should rank for, what your competitors already own, and where the low-hanging fruit is. Every recommendation is prioritized by effort versus impact.
Not "post more blogs." A defined map of what to publish, why, in what order, and how it supports both search and sales, including how to use AI assistance without producing the thin content Google penalizes.
Klaviyo strategy, flows, and segmentation. I'm a Klaviyo partner and I treat email as the highest-ROI channel most brands underuse.
Program design, partner selection, and the economics that make affiliate a profit channel instead of a discount leak.
Google, Meta, and remarketing: strategy and oversight that keeps your spend honest. I started in PPC in 2008 with almost no budget, which is the best training there is.
Shopify ecosystem architecture: which apps, which integrations, what to consolidate, what to kill. When the stack problem goes deeper than marketing tools, that's the Operations side of my practice, and it often does.
Engagements start with a deep audit of your data, your competitors, your site, and your stack, delivered as a prioritized plan, not a PDF doorstop. From there, it's an ongoing monthly engagement: I drive the strategy, execute alongside your team, and report against the numbers we agreed actually matter.