SEO & digital marketing that answers to revenue.
Strategy and hands-on execution for brands that need traffic, conversions, and a system for keeping both growing.
Most of my clients find me because of this page's subject. They have a good product, a decent site, and growth that's flattened. Sometimes the diagnosis is traffic. Sometimes it's conversion. Usually it's both, tangled together with a tech stack nobody fully understands anymore. My job is to untangle it, in an order that produces results you can see in your revenue — not in a slide deck.
What's included
Full technical and content SEO: site structure, keyword strategy, on-page optimization, and the unglamorous fixes that actually move rankings. I run every engagement on live Ahrefs data, and I'll show you exactly what I see.
Traffic you don't convert is rent you pay for nothing. I find where visitors stall — product pages, cart, checkout, trust signals — and fix it.
What you should rank for, what your competitors already own, and where the low-hanging fruit is. Every recommendation is prioritized by effort versus impact.
Not "post more blogs." A defined map of what to publish, why, in what order, and how it supports both search and sales — including how to use AI assistance without producing the thin content Google penalizes.
Klaviyo strategy, flows, and segmentation. I'm a Klaviyo partner and I treat email as the highest-ROI channel most brands underuse.
Program design, partner selection, and the economics that make affiliate a profit channel instead of a discount leak.
Google, Meta, and remarketing — strategy and oversight that keeps your spend honest. I started in PPC in 2008 with almost no budget, which is the best training there is.
Shopify ecosystem architecture: which apps, which integrations, what to consolidate, what to kill. When the stack problem goes deeper than marketing tools, that's the Operations side of my practice — and it often does.
Engagements start with a deep audit — your data, your competitors, your site, your stack — delivered as a prioritized plan, not a PDF doorstop. From there, it's an ongoing monthly engagement: I drive the strategy, execute alongside your team, and report against the numbers we agreed actually matter.